SEO is an acronym for search engine optimization, which is the method of optimizing the website to receive free or unpaid traffic from the results page of the search engine.To do this, search engines must check, or crawl, various websites in better understand what the website is about.

Search engine optimization is a system of methods, techniques and tactics used to maximize visitor numbers (traffic) to a website by achieving a high-ranking location on a search engine’s search results page (SERP) — like Google, Bing, Yahoo and other search engines.

Backlinks are entry links to a web page. If a website links to any other tab, it is called a backlink. Backlinks have been the big metric for web page rankings in the past. A page with lots of backlinks on all major search engines, including Google, appeared to rank higher.

Your SEO keywords are the keywords and phrases in your web content which allow people to find your site via search engines. A website that is well-optimized to “speak the same language” for search engines as its future SEO user base with keywords that help attract searchers to your site.